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Foundations of Marketing
Today’s most successful companies incorporate marketing
into every aspect of their business as a means to remain
competitive. Foundations of Marketing explores the interplay of
key marketing tactics and the essential integration with overall
corporate and organizational strategy.
A Foundations Series Offering
| Program Objectives |
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Explore Marketing Strategy and
tactics through the interplay of the marketing mix:
Promotions, Pricing, Product Planning, and Place
(distribution), commonly known as the “Four P’s” of
marketing
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Analyze the Marketing Mix in a
variety of situations and industries
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Develop a systematic approach
to marketing problems within participants’ industries
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| Program Details |
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| Foundations of
Marketing |
Application |
PDF Brochure |
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The program's curriculum
includes:
- Marketing Strategy
Overview
- Product Strategy
- Pricing Strategy
- Distribution Strategy
- Promotional Strategy
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| Interested in glossy print brochures?
Fill out the brochure
request form. |
Program Manager
Pat Edeburn facilitates the
Marketing module. Pat is the co-founder and Principal of Granite
Equity Partners, a St. Cloud based private equity firm. Pat has
extensive experience in the areas of product and pricing
management.
Target Audience
Managers’ Forum alumni and business professionals within
small to large-sized organizations
Program Fee
$1,400 ($1,200 for Managers’ Forum Alumni)
Program Schedule
Please see brochure
for details.
Admissions
To register or for additional information, please
contact the Anderson
Entrepreneurial Center.
< link to Programs page |
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Programs, dates, fees, and faculty are subject to
change. It is the policy of the Anderson Entrepreneurial Center
to make any admissions and employment-related decisions without
regard to race, color, religion, creed, sexual orientation,
national origin, citizenship, gender, gender identity, age,
disability, marital status, veteran status, or any other legally
protected status. |
